We can expect vulnerable groups to remain in crisis mode longer than those privileged individuals who have the resources to recover and move on. Education and empowerment are strategies that generally work well to help all citizens cope with a crisis: Awareness of, knowledge about, and learning appropriate coping skills support constructive management of and adaptation to circumstances that are perceived as unstable, changeable, and threatening. However, there is no “one size fits all” solution in crisis communication. To build resilience, each social group should be addressed differently according to its needs.