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Information campaigns can be one of the most effective tools to raise awareness of the problem of human trafficking and to reach out to specific target groups, such as (potential) victims of human trafficking, to inform them of their rights and the specialist assistance services available.
Safe Trip is an information campaign that is especially directed at women who are potential victims of human trafficking and who have been or are at risk of being trafficked to or within Sweden. It carries the messages in Swedish, English, Romanian, Russian, Spanish and Thai. The campaign has been developed in partnership with the 24 hour national telephone support line for women subjected to threats and violence - 020 50 50 50 (from within Sweden).
The campaign aims to open our eyes to the crime of human trafficking and inform (potential) victims of how to receive help to escape a seemingly hopeless situation.
From the EU Anti-trafficking day - 18 October 2010 - Safe Trip will be displayed at local and international transport hubs - initially at Arlanda and Bromma airports and the metro - in the Stockholm area through which victims could be trafficked en route to exploitation. Swedish authorities, service providers and organisations will also carry the campaign.
If this pilot is successful the TF-THB will look into the possibility to run this campaign throughout the whole CBSS Region under the project period 2009-2010.
Press Release:
Safe Trip Press Release (English)
Safe Trip Press Release (Swedish)
Campaign Posters:
Safe Trip Posters (5mesages - 6 languages)
For more information: www.safetrip.se
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